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About Us – Dashgroup
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Who We Are

Dash Group is one of the leading companies in the field of consumer products, electronics and technology solutions in Egypt.  We have been in the Egyptian market since thirty years, as  distributors for a wide variety of reputable brands from  different companies such as; Skullcandy headphones,Toshiba Batteries, and Silicon Power storage and accessories.  Moreover we have also Introduced Play N Trade an American franchise for gaming as a retail chain in the Egyptian market since six years.

We are covering the Egyptian market through our well trained Sales and marketing staff handling all electronics retail chains, hyper markets , operators and toys stores, such as Radio Shack, Vodafone , Orange, Etisalat, Virgin mega store, Carrefour, Hamleys, Toys R Us

Our Vision, Mission And Values


To be a leader in Egypt and Africa for the  distribution of Consumer Electronics, Accessories, home and B2B smart solutions


To distribute the best up to date products and solutions at the best price with outstanding customer service


The presence of respect, teamwork, initiative and effectiveness in the heart of a company’s operations leads to solid business results


generates results.

And Dash Group is a most definitely an effective company, both in terms of decision-making and operations.

Individual initiative

contributes to the organization’s progress.

At Dash Group, everyone can share his or her ideas for improving performance and achieving greater effectiveness.


is essential to achieving success.

Employees who get support from colleagues have the confidence to show initiative.


for clients, colleagues, and vendors is the basis of harmonious business relationships.

It is the cornerstone to productive cooperation and the first step to good teamwork.

Our Competitive advantages

Staying ahead of the competition thanks to tangible advantages

Dash Group Distributor operates in a fiercely competitive market. To remain ahead of the competition and consolidate its market position, the company relies on multiple competitive advantages:

Wallet of Brands

Dash Group has a portfolio of brands that in turn support each other and equally give value added to both customers and consumers through diversity.

Strong Distribution Network

Dash Group has a strong distribution network covering all governorates of Egypt, whether through its team work or through wholesalers.

Dedicated Rep. for each Key Account

Dash Group assigns dedicated representative for each key account to enhance its business cooperation and to avoid lost opportunities.

Multi Business Units

Dash Group is divided into a multi  independent business units to achieve focus on achieving the largest market share per unit.

Specialized Team for each BU

Dash Group assigns a separate team work for each business unit to achieve the desired goals of each one.

Fleet Management

Dash Group owns a fleet of 105 vehicles including 30 in house  and 75 in the wholesalers.

Our Fleet

A vast network

Getting the right product at the right time is crucial for our clients. We have a large fleet of van cars that are equipped to enable us to ship our products throughout Egypt governorates.